Orib

*Orib means Diagonal in farsi

“Orib” is a brand in the field of furniture and functional object design, commissioned to us by an architect with a clear and defined vision. His goal was to create a collection that balances engineering precision with the artistic sensibility of architectural design—a brand capable of offering a sensitive, structured, and at the same time poetic approach to objects such as tables, chairs, and lamps. The name “Orib” itself was chosen based on this perspective: a different angle from what is conventionally seen, a viewpoint that redefines forms and functions.

In the process of developing the visual identity for this project, we sought to translate this “new angle” into various layers of the brand’s graphic language. From logo design to motion identity and supporting graphics, the diagonal or “inclined” angle serves as the project’s core formal signature. It appears across pictograms, motion paths, and visual systems—everything designed with a deliberate deviation. Within these shifts and slants, we aimed to explore the space between engineering order and artistic imagination.

For us, “Orib” was a project about seeing things from a different perspective—and this new way of seeing did not remain limited to form; it also influenced how we think, design, and narrate. What began as an architectural collaboration eventually evolved into a graphic language capable of reflecting the same precision, emotion, and complexity.