Rozetti

Rosetti Manufacturing Group began its activity in 2009 with the production of modern, high-quality products in the field of bathroom and sanitary ware design. In the summer of 2022, after more than a decade of operations, the company decided to redesign its logo and entrusted us with this responsibility.

Our working sessions started with the brand’s CEO. From the very first interactions and during our visit to their product line, it became clear that their products had already undergone a complete redesign even before any changes to the logo were considered. Experiencing their products firsthand was truly exceptional and reflected a precise and highly professional approach.

This is where the main challenge emerged: the existing logo, designed years earlier, no longer aligned with the brand’s newly adopted minimalist design language. We decided to build our concept based on the quality and design strength of their products. The result of this collaboration is the project presented here—a logo that conveys both strength and quality while keeping simplicity at its core.

Ultimately, the brand slogan was elegantly defined as: “Our secret is simplicity.”