Theater Mostaghel

In meetings with the team at “Theatre Mostaghel”, we decided to shift the emphasis in the logo from the word “Pardis” to “Independent.” Subsequently, the word “Pardis” was entirely removed, and the project was redefined as “Independent Theatre”—one of the largest independent cultural and artistic venues in Mashhad.

Given the nature of theatre, two core concepts served as our primary inspiration: madness and visibility. Based on this, we chose the triangle as the central visual element of the identity system. This triangle appears in constantly changing forms, always with unequal sides. Its irregular, dynamic geometry evokes a sense of controlled chaos, while simultaneously resembling a spotlight. Through this concept, parts of the logo are deliberately concealed in the absence of light, creating a visual dialogue between visibility and obscurity.

Across the broader visual identity system, we further developed these two principles—madness and visibility—into a more expressive language. We used freeform, unstructured lines with no predictable geometry, evoking a sense of movement, vitality, and freedom from constraint. Color also played a crucial role; bold and intense hues were employed not only to capture attention but also to reflect heightened emotional states such as excitement, intensity, and even disorder.