Redtree

RedTree is a coffee roastery fully focused on quality, with a deep belief that an exceptional product can only emerge from a true understanding of the farmer, respect for the land, and care for the people behind it. The brand understands that high-quality coffee is the result of a valuable chain that begins in the soil and is completed through human dedication and care.

In the design process, we first used visualizations of agricultural landscapes to represent the roots of this story. In the second stage, the narrative moved into the details of each product—where dry-farmed coffee was illustrated under cloudy skies, and irrigated coffee under sunny skies, with other variations depicted in a similar way. Even the colors used in these visuals were directly inspired by the tasting notes of each coffee, allowing the audience to see the flavor before tasting it.

For blended products, we used native Iranian trees as a central reference point, both in naming and illustration. This approach not only emphasizes the brand’s Iranian identity, but also narrates a tangible connection between local nature, the farmer, and the final cup of coffee.