Hezartoo

*Hezartoo means maze in farsi

Hezarto is about active individuals—people who do important work, yet each of them follows a uniquely personal path, one that perhaps no one else has taken in exactly the same way.

In Hezartoo, we sit down with these individuals and enter the complexity of their worlds to understand how, in each specific case, their paths were formed and how their work has unfolded.

This idea became the foundation of the visual identity of Hezartoo. We kept the letters “ه” and “و” fixed, while continuously generating something new in the center of the logo each time. This approach was also extended across different parts of the series of gatherings.

One of the most compelling aspects of the project was a space where, through projection mapping, the walls were transformed into dynamic screens. We used the full potential of our motion design capabilities to bring these surfaces to life, so that Hezartoo would not only be about paths, but would itself become an experience in motion.